The overnight success of social applications in light of the global pandemic

By Juliet Mashiri

Overnight the world woke up to a ‘new normal’; working from home used to be a dream for a lot of people but now it is considered the standard. Ordering groceries online was deemed a luxury but it has since graduated to being a necessity for a lot of households. As reality set in, the question became ‘how were we going to adapt to all these changes?”

We were obviously going to use the internet. But which applications? How were businesses, schools, churches and individuals going to adopt online tools to keep things going. We all still wanted to be together, to see each other and talk to each other, all the while ensuring that we were in the safety of our respective spaces to protect each other.

Names like Zoom, Houseparty and virtual funerals started popping up. Now a few weeks later we are regularly conducting meetings, religious services, weddings, online classes and so much more on these applications. The fascinating thing about most of these companies that own these applications is that many of them became successful within 24hrs because of the global pandemic, inundated with new users from all over the world. With great success comes responsibility and many have had to upgrade their security systems to protect user data.

Maybe some of you have been using these apps that have become a necessity, with which you cannot do without. For some of you, this is the first time you have heard of them. So here is some basic information about these apps:

Zoom is a web based video conferencing tool that can be used on desktop or mobile app and allows users to meet, with or without video. You can host a free Zoom meeting of up to 40 minutes with a maximum of 100 participants.

Houseparty is the face-to-face social network where you can connect with the people you care about most. It allows you to chat with up to seven friends in an ‘online party’ and also to play games such as Heads Up, Trivia and Quick Draw.

TikTok is a social video sharing app that allows users to shoot, edit and share videos enlivened with filters, animation, music, special effects and more cool little add-ins. This app is particularly popular with those under the age of 30 but is increasingly gaining popularity with older aged users who want to understand the youth’s obsession and join in on the fun!

However, these applications do not replace our tried and trusted favourites such as WhatsApp, Skype, Twitter, Instagram, Facebook and Google apps. They are an addition just to make our lives easier and also for you to consider a new thing.

As with all good things use them in moderation and try to spend a few hours during the day off of any screen for your wellbeing and health.

Comment down below and let us know what are some of the apps you have been using most frequently in the recent weeks?

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